The Woohoos: Social Media Management
Ongoing organic and paid campaign to build awareness of The Woohoos, drive engagement with UK mums of preschoolers, and support visibility across Milkshake!, YouTube, and My5 platforms.
Join Wynona the puffin, Iggy the wolfhound, Scotty the highland bull and Ellie the hare as they wonder at the natural world all around them on Wise Island.
Instagram Reach (March): 1.2M (up 1,900% month-on-month)
Combined Engagements: 43,500+ (Jan–Mar)
Follower Growth: Instagram +59%,
Facebook +78%, TikTok +77%
The Woohoos: Social Media Management
The Wyld Bunch was appointed by Snipple in late 2023 to lead full-service social media marketing for The Woohoos, a vibrant new preschool show airing on Milkshake! (Channel 5). Our role covers strategy, content creation, channel growth, influencer integration, and community management.
We implemented a structured multi-platform plan focused on:
- Driving traffic to the official YouTube channel
- Encouraging rewatch behaviour via My5
- Building daily emotional engagement with UK parents of toddlers
Our weekly content calendar includes:
- Episodic promos
- Parenting memes and relatable humour
- Affirmation posts to reinforce the parent-child bond
- YouTube CTAs
- Interactive posts, quizzes, and comments prompts
- Themed seasonal content (Valentine’s, Easter, etc.)
We also launched a new paid strategy in Q1 2025. Within the first three months:
- Instagram reach surged to 1.2M
- Facebook reach jumped from 454 to 54.8K
- TikTok views increased from 4K to 193K
- Engagement rates across platforms exceeded 10%
Key wins:
- TikTok views increased over 4x in just one month
- Consistent monthly follower growth across all platforms
- Instagram engagement tripled from Jan to March
In addition to daily content and scheduling, we:
- Built and deployed a 12-month social calendar
- Developed asset banks and reusable post templates
- Created data dashboards to guide weekly optimisation
- Advised on YouTube strategy, thumbnails, and playlists
The Woohoos now appear regularly in parent feeds with high-performing content formats that balance humour, relatability and brand recall. Audience feedback has been overwhelmingly positive with multiple parents requesting episode links and product availability.
The Woohoos have moved from launch to recognition in under six months, with strong engagement and visibility across all key preschool parent channels. We're now focused on deepening fan loyalty and transitioning social audiences into long-term viewers and consumers.
Impressions: 92,723
Reach: Est. 100,000+
Engagements: 10,143
ER by Reach: 11%
Influencers Activated: 14
The thinking, strategy, and results behind our campaigns.
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The Woohoos: Social Media Management
Organic and paid campaign to build awareness of The Woohoos, drive engagement with UK mums of preschoolers.
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