Getting Ready for Life with bing
Gifted influencer campaign designed to celebrate the everyday learning moments featured in Bing episodes and show how those same milestones play out in real life through UK parenting creators.
focusing on the important emotional lessons within Bing episodes.
Impressions (views): 133,359
Reach: 747,000
Engagements: Est.26,258
Ave Engagement Rate by Reach: 19.7%
Influencers Activated: 40
getting ready for life with bing
The Wyld Bunch worked with Acamar Films to bring the beloved preschool character Bing into real-life parenting moments. This campaign focused on the theme “Getting Ready for Life”, mirroring the little life lessons Bing experiences in the show—dressing independently, using the potty, handling friendships, and facing challenges—with relatable content from UK parent influencers.
Running from 29 October to 23 December, the campaign gifted Bing merchandise to creators, who were then free to showcase how these items tied into their child’s real-life milestones and moments. Some featured products directly, while others focused on storytelling through the lens of their day-to-day family routines.
Content was posted primarily to Instagram and TikTok, with a heavy lean toward Reels and story posts that allowed for engaging video storytelling.
Impressions (views): 133,359
Reach: 747,000
Engagements: Est. 26,258
Ave Engagement Rate by Reach: 19.7%
Influencers Activated: 40
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