ANRPR x Faulty Towers Dining Experience
Micro-influencer campaign to raise awareness of The Faulty Towers Dining Experience and showcase its mix of immersive theatre and comedy to a new audience of London-based experience seekers.
Meet Basil, Sybil and Manuel as they attempt to run the restaurant… what could possibly go wrong?!
Impressions (views): 95,679
Reach: Est. 80,000–90,000
Engagements: 403
Ave.Engagement Rate by Reach: 7.42%
ANRPR x Faulty Towers Dining Experience
The Wyld Bunch partnered with ANRPR to deliver an influencer-led campaign for The Faulty Towers Dining Experience—an immersive, comedic dinner show inspired by the iconic BBC sitcom. The brief: position the show as a must-visit experience for fans of British humour, live entertainment, and unique nights out in London.
We recruited four trusted London-based creators, each with content focused on food, comedy, and lifestyle. Their audiences—spanning ages 25 to 55—were perfect for a campaign built around laughs, nostalgia, and unconventional theatre.
Influencers were invited to attend the experience and capture content at key moments:
- Pre-show excitement and venue arrival
- Snippets of the cast in action during the dinner chaos
- Reactions and takeaways post-show
Each creator shared Instagram Reels and Stories that captured the energy of the night—awkward service, unexpected outbursts, audience banter, and all. Content was timed around the April event dates to build real-time excitement and give followers a feel for what to expect.
The most engaging content came from creators who leaned into the chaos, highlighted the actors' comedic timing, and gave their followers a glimpse of the immersive element that sets this show apart.
Strategic takeaways:
- Limited influencer count didn’t limit impact due to strong alignment with audience interests
- High average engagement shows the value of focused, well-matched partnerships
The Faulty Towers Dining Experience campaign proved that with the right voices and a clear brief, niche live shows can generate big buzz—even in a saturated entertainment market like London.
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