ANRPR x Choir of Man
Micro-influencer campaign to drive awareness and ticket sales for West End show The Choir of Man, using lifestyle and experience-focused content from London-based creators.
90 minutes of feel-good, foot-stomping entertainment that blends incredible live music, high-energy dance, and audience interaction.
Impressions (views): 120,334
Reach: Est. 100,000
Engagements: 4,112
Ave. ER by Reach: 6.32%
ANRPR x Choir of Man
In partnership with ANRPR, The Wyld Bunch delivered an influencer campaign designed to reframe The Choir of Man as one of London’s top entertainment experiences. The goal: attract a new theatre audience through a fun, relatable, and distinctly London-style lens.
We recruited 10 creators, each based in Greater London, with audiences deeply engaged in lifestyle, nightlife, and cultural content. Influencers included foodies, live music lovers, pub bloggers, and local explorers—all with followings between 20K and 30K. Each was invited to the gala performance on April 1st and encouraged to document the full experience.
The content strategy covered the full journey:
- Pre-show hype showing off VIP invites and exclusive perks
- On-location clips including drinks at the bar and show highlights
- Post-show reactions recommending the experience to their followers
We provided a clear brief that aligned with the show’s brand voice—joyful, energetic, and grounded in pub culture. Every influencer was encouraged to capture not just the show but the full evening as a social experience: “beer, music, mates, and good times.”
Incentives included tickets, merch, drinks, and a unique on-stage beer moment. The vibe was authentic, unscripted, and highly shareable—perfect for Reels and TikTok.
Results from the campaign exceeded standard benchmarks:
- Content achieved 120,334 total views across Instagram and TikTok
- Generated 4,112 interactions, including likes, comments, and shares
- Reached an estimated 100,000+ users, tightly geo-targeted to central London
- Engagement rate of 6.32%, more than triple the global social average
Impressions (views): 120,334
Reach: Est. 100,000
Engagements: 4,112
Ave. ER by Reach: 6.32%
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